Identities
Heineken
The process of creating
Light
Easy-to-build
Cheap
Various sizes
Various channels and campaigns
Short life-time
Single campaign
Non-interchangeable images
Weak durability.
cardboard
cardboard
Analysis of the
POSM market
for different channels
stationary
Long life-time
Strong durability
Individuals design
Replaceable image
Long life-time
Many elements can not be disassembled High manufacturing and transportation cost Limited adaptation to different campaigns Non-replaceable logo
stationary
Light
Easy-to-build
Cheap
Various sizes
Various channels and campaigns
Combine
the previously mentioned advantages and eliminate the disadvantages
Long life-time
Strong durability
Individuals design
Replaceable images
TO DEVELOP A UNIVERSAL ADVERTISING MATERIAL
Various
Promo
Showcase
Advantages
many designs
installation / disassembly
advertising area
basic
elements
Display variants
Your own display idea
Photo
Gallery
