ESHTE KOHA JOTE!
- AMSTEL -
The process of creating
- Amstel is the first imported beer and is present in Albania for over 20 years.
- Due to the negative recall of Amstel being a “father’s beer”, there has been a decline in sales over the past years.
- Amstel approached our agency with a request to re-brand their product, in-order to better adapt to young consumers and change their perception of the “old”, Amstel
the vertical format
In-order to create the right POSM, we used the power of branding across all channels – by always adapting visuals to format, distance or event height of the place, where it will be used.
For the promotional pack we used occasion based tagline adjustments: “It’s your time to celebrate with friends!”