KEYVISUAL

ESHTE KOHA JOTE!
- AMSTEL -

The process of creating

CHALLENGE

  • Amstel is the first imported beer and is present in Albania for over 20 years.
  • Due to the negative recall of Amstel being a “father’s beer”, there has been a decline in sales over the past years.
  • Amstel approached our agency with a request to re-brand their product, in-order to better adapt to young consumers and change their perception of the “old”, Amstel

the vertical format

POSM

development

POSM

In-order to create the right POSM, we used the power of branding across all channels – by always adapting visuals to format, distance or event height of the place, where it will be used.

5+1

GIFTPACK

For the promotional pack we used occasion based tagline adjustments: “It’s your time to celebrate with friends!”