Heineken

Sales Equipment

An innovative design of Heinekens sales equipment

PALLET DISPLAY / COMPLETE_1 | 2_1 | 4

An unique display design that has three compatible pallet sizes, depending on the channels of sale and the location of equipment within the store, there is a chance of choosing the right pallet size for the given retail outlay.

FRIDGES

Increased double size of the headers provides a better visual view.



STAGES OF DEVELOPMENT

Concept / Design / Technical Drawing.

Creative Elements

Use of innovative fluorescent polymeric materials in the stages of design, which decreases running costs and highlights the premium brand.

Mobility

Due to the pallet design, it has become easy to transport and move the pallet display within the store.

Heineken UEFA Super Cup 2015 (Georgia, Tbilisi). Design development of POSM and Promo Pack.
Design development of POSM and Gift Pack. Video reportage